LowCountry GalleryMedia calendar

30-day media calendar

A calmer launch rhythm for getting Leslie's originals seen.

This page turns the ad test pack and outreach map into a practical month: what to post, where to place it, which artwork to feature, which landing page to use, and what buyer signal matters before spending more.

4 weeks Organic first, small paid tests only after real buyer intent.
Open ad copyPlacement map
Media calendar feature artwork by Leslie Salvo Roberts

Calendar

Post, pitch, measure, then repeat what works.

The goal is not to look busy on every channel. The goal is to learn which audience turns Leslie's peaceful Lowcountry work into saves, replies, direct questions, and actual purchase conversations.

Week 1

Make the direct-sale path feel finished

Refresh the public trust layer before spending on traffic.

Placements
  • Facebook Marketplace listing refresh with the gallery URL in the description
  • Instagram feed post and story using the current artwork page
  • Facebook personal or page post pointing to available originals
  • Partner referral card sent to three warm local contacts
Copy starter
Current original Lowcountry paintings are available direct from Mount Pleasant artist Leslie Salvo Roberts. View prices, sizes, framed views where available, and direct Marketplace inquiry links.
Proof to repeat
Saves, replies, profile visits, Marketplace messages, and any question that names a specific painting.
Week 1 media calendar artwork Saltgrass Glow by Leslie Salvo RobertsFrame quick lookSaltgrass Glow - $350Frame view, Lowcountry collector
Week 2

Test quiet-room and care-space positioning

Use Leslie’s nurse background carefully: compassion, calm, and rooms where people need to breathe.

Placements
  • Google Business Profile update if the profile is live
  • Meta single-image test to Charleston and Mount Pleasant care-space audiences
  • Email or DM to pediatric, counseling, wellness, and office contacts
  • Pinterest board for peaceful office art and calm waiting rooms
Copy starter
Peaceful original Lowcountry paintings for rooms where people wait, talk, recover, or need visual quiet. Soft skies, reflective water, and a local artist story rooted in care.
Proof to repeat
Office-manager replies, room-fit questions, size requests, and saves from people discussing a specific wall.
Week 2 media calendar artwork Saltgrass Glow by Leslie Salvo RobertsFrame quick lookSaltgrass Glow - $350Frame view, Lowcountry collector
Week 3

Build visual discovery around coastal interiors

Use Pinterest and Meta carousels for people who collect room ideas before they buy.

Placements
  • Pinterest standard image pins and board sections by room mood
  • Meta carousel with full artwork first and framed or detail media second
  • Instagram carousel with one room-fit note per slide
  • Designer-trade shortlist sent to a small professional list
Copy starter
Choose original Lowcountry art by the way it will live in the room: honey sky, reflective water, dark marsh greens, and enough quiet space to soften a coastal interior.
Proof to repeat
Pinterest saves, carousel saves, viewing-room clicks, designer replies, and users asking for a shortlist.
Week 3 media calendar artwork Low Tide Light - original 24 x 36 by Leslie Salvo RobertsLow Tide Light - original 24 x 36 - $300Larger room, Lowcountry collector
Week 4

Turn local attention into relationships

Move from broad visibility to the people most likely to refer or buy repeatedly.

Placements
  • Nextdoor or neighborhood post with a local artist note
  • Local newsletter, realtor, boutique, or community partner pitch
  • Designer and stager follow-up with two specific works
  • Small retargeting test only if the site and Marketplace clicks show intent
Copy starter
Local original art from Mount Pleasant: peaceful Lowcountry paintings for coastal homes, gifts, offices, and quiet rooms, sold directly by Leslie through current Marketplace listings.
Proof to repeat
Partner introductions, newsletter interest, referral traffic, local pickup questions, and repeat questions from one contact.
Week 4 media calendar artwork Roseate Spoonbill by Leslie Salvo RobertsRoseate Spoonbill - $200Giftable original, Coastal home

Where to place attention

Channel guardrails for a premium artist brand.

These channels should point to focused pages instead of only sending people to the homepage. Each placement has a different job: local trust, visual discovery, relationship building, or direct buyer inquiry.

Meta Carousel or single-image tests after an organic post earns saves or replies. /ad-test-pack/

Start with one intent and one landing page; do not mix gifts, offices, designers, and all originals in the same test.

Google Business Profile Short local updates for current originals, framed views, new availability, or seasonal gift moments. /mount-pleasant-original-art/

Use one clear artwork image and a direct page. Keep posts local: Mount Pleasant, Charleston, Lowcountry, original art.

Pinterest Standard image pins and boards for coastal interiors, calm offices, Lowcountry gifts, and room-first inspiration. /viewing-room/

Use descriptive titles and vertical crops when available. Pinterest should build saved discovery, not just immediate messages.

Nextdoor Neighborly local artist posts, local gift timing, and business-page updates for nearby homeowners. /lowcountry-art-gifts/

Keep the tone local and human. Avoid sounding like mass decor or a discount marketplace.

Designer and partner outreach One-to-one notes to designers, stagers, realtors, boutiques, offices, and hospitality contacts. /designer-trade/

Send a tight shortlist with price, size, frame status, and a direct question about the room or project.

Operating rule

Spend only behind proof.

Before increasing budget, look for a serious signal: someone saves a specific painting, asks about price or size, mentions a room, clicks through to Marketplace, requests a shortlist, or introduces Leslie to a local buyer.

Campaign plannerCurrent originals